IMPACT Education EDTECH 2023: ROAD AHEAD Report Confidential and proprietary © Lattice Technologies Pvt. Ltd. May 2023 Foreword "Edtech" or "Technology in Education" are not evolution to future prospects as a business new terms in the business world. The sector has opportunity for new and existing entrepreneurs. undergone significant evolution over the years, Trends such as "pay after placement" are and it has rapidly progressed during the creating numerous opportunities for students to pandemic. With the flourishing startup pursue higher education. Several new players ecosystem, the growing digital population, and are exploring hybrid business models to innovative minds constructing new services, the capitalize on the advantages of both offline and edtech sector has gained considerable online learning, while existing players are momentum in recent times. shifting their focus to omnichannel models as an However, as the world started adapting to the increasing number of K12 and test preparation post-pandemic scenario, the sector edtech players expand through offline centers. encountered certain challenges that resulted in New technologies like AI, AR, and others are a reversion to traditional learning utilized to enhance the learning and teaching methodologies. While smaller startups continue experience. to gain traction and funding, a shift in focus At 1Lattice, we are optimistic that the report will towards profitability and sustainability has provide valuable insights, and we eagerly prompted the restructuring of larger players anticipate the opportunity to maintain an open such as Byju's, Unacademy, and others. dialogue with our friends across various Multiple newer models are emerging, making industries. We look forward to exchanging notes the future of India's US$ 2B edtech industry and further discussing these matters as the intriguing. This report presents emerging trends situation continues to evolve. in the Indian online education sector, from its Vaibhav Tamrakar Praneet Singhal Executive Vice President Director Key takeaways • The Indian education market is expected to be a US$ 225B opportunity by 2025, with online/digital education (edtech) growing faster (~27%) to reach US$ 5.7B by 2025 • Newer trends are emerging across the edtech ecosystem. Some of them are as follows: - Learners from non-metros demand high-quality faculty and content, which is driving higher enrolment on edtech apps - O ffline educational institutes are exploring online avenues to increase student / parental engagement and increase the convenience of learning - Start-ups are providing an option of “pay after placement”, thereby providing more opportunities for students to pursue higher education - Emergence of hybrid business models to leverage the advantages of both offline and online learning - Edtech players are shifting their focus to omnichannel models as a higher number of K12 and test prep edtech players expand via offline centers - Edtech players are experimenting with new technologies like AI, AR, etc. to enhance the experience of learners and teachers - Tech adoption has enabled changes in the learning methods of students, thereby leading to the emergence of newer methods like “Micro and Nano Learning”, “Adaptive learning” and “Analytical learning” © 1 Lattice | 03 IMPACT Education Indian education market is expected to be a US$ 225B opportunity by 2025, with online/digital education (edtech) growing faster (~27%) to reach US$ 5.7B by 2025 Indian edtech market is expected to grow at Increase in tech adoption and demand for learning will drive the a CAGR of 27% to reach US$ 5.7B by FY25 growth of the edtech market Description Growth drivers Overall education market in India (FY20-FY25P) • Uptrend in internet penetration - expected 900M internet users by (US$ B) 2025 Rise in tech 225 1 adoption • Tech integration like gamification, AI, AR, attracting students towards CAGR online / hybrid learning models 163 11% CAGR 131 • GOI allocated US$ 8 billion to the Department of School Education Increased 12% and Literacy in the union budget 2022-23, which is an increase of 2 budget 11% as compared to 2021-22 allocation • Test prep - fastest growing (~50% from FY20 – 25P), to constitute 1/3rd share followed by K12 Fast growing • Potential for nascent sub-segments like educational kits 3 FY20 FY22E FY25P segments • 1/4th share of investments in test prep space; upskilling, however, is highly funded at the seed stage Edtech market in India (FY20-FY25P) • ~60% of employees demand courses for reskilling to become market (US$ B) ready, especially from tier 2 cities Demand for 5.7 4 upskilling • Higher ed students demand online upskilling courses to become employable CAGR 2.8 27% • Initiatives like eVIDYA and e-Basta to add more students under digital CAGR learning umbrella Government 1.1 60% 5 digital • Recent govt initiatives including EQUIP (2019-24), RISE (2022), and UGC’s LOCF are expected to improve the quality, accessibility, and initiatives infrastructure of higher education institutes FY20 FY22 FY25P Source(s): Population Census, UNICEF, IBEF, Govt. data, Secondary research, 1Lattice analysis © 1 Lattice | 04 IMPACT Education Overall, education in India can be classified into 18 themes across 5 key segments 10 Early learning (Below 5 years) K-12 (5-18 years) Test prep 1 2 3 4 5 6 7 8 9 Supplementary (Above 16 Supplementary Educational After school Gamified New age After school Career education & Pre-schools years) education kits & toys learning learning learning learning guidance curriculum providers • Kindergarten, • Learning habits • One-stop • Extracurricular • Tuition for • Adaptive, • Co-curricular • Extracurricular • Post school • Coaching playgroups, additional to provider of skill activity classes course personalized activity-based activities like career classes for Montessori school development for sports, curriculum and learning like sports, martial planning competitive & schools, K-12 music, art and through multi-featured coding, arts, dance, professional • E.g., phonics, • Related to • E.g., college school chains craft etc. e-tutoring (live learning in a abacus, etc. music, yoga exams interactive motor, selection, consisting of and recorded) gamified etc. activities, language, • Home- admission, • E-tutoring via preschool format games, social, thinking, • Curriculum fees, recorded & schooling with grades language world skills, etc. planning & application, live classes open study study, story textbooks & courses etc. with resources reading, etc. tests doubt-solving Higher education (18-25 years) B2B services 11 12 13 14 15 16 17 18 Job ready courses Upskilling & Career support Degree / Education IT Corporate with placement Extra-curricular Financial Aid professional service and job search diploma courses software learning support courses • In demand skills • Courses pursued • Higher education • Extracurricular • Career support for • Financial support • Business IT • On the job certification after graduation, and upskilling activities including 18+ age group like (e.g., education solutions for learning programs either having a duration courses for college photography, internship leads, loans) to pursue educational programs for individually of 1-3 years in students (UG / PG) music, design, DIY, job application higher education institutions like employees of subscribed or specific subjects for and white-collar marketing, tips, advice etc. learning a particular through institute attaining general / working entrepreneurship, management organisation • Includes job collaborations professional professionals art, etc. software, to upgrade vacancies, degrees library, SMS skillset • Hybrid learning • Ex: Data science, company reviews, automation, courses including programming, interview etc. pay after placement Microsoft excel etc. preparation and tips for job seekers Source(s): Tracxn, Secondary Research, Company Websites, 1Lattice analysis © 1 Lattice | 05 IMPACT Education Across these themes, newer trends are emerging within the Indian edtech space • Learner demand from non-metros for high-quality faculty and content is driving higher enrolment on edtech apps • Increase in # of students is expected to create demand for edtech solutions like upskilling and job-ready courses • Decrease in investments and mandates to turn A • Edtech companies are experimenting with new profitable has led to layoffs among key players in technologies like AI, AR, etc. to enhance the the edtech space Growth in learning experience of learners and teachers addressable • While top edtech players continue to receive • Gamification is deeply penetrated across students funding, investor focus has shifted to new / F B Adoption of Slow-down major plays; It is interactive, promotes fun and smaller start-ups latest tech & of funding offers real-time feedback to the learners new learning • Fundings in overseas education consulting activities methods start-ups increased by 3X • Government policies are focusing on making Favourable Rise of youth career ready • New age education loan providers like Avanse government Edu-finance registered ~3x increase in loan disbursals as • PM eVIDYA - for multi-mode digital/online initiatives E C compared to last year education access Rise of • Multiple start-ups are providing an option of “pay • Increase in budget allocation by 18% in the omni-channel after placement”, thereby opening avenues for education sector from FY21 to FY22 approach students to pursue higher education D • Online platforms expanding via offline centers as students return to old ways of learning (e.g., Unacademy, Vedantu, Physicswallah) • Demand for edtech solutions fulfilled by players providing online infrastructure to aid a smooth shift from traditional to hybrid learning Source(s): 1Lattice analysis © 1 Lattice | 06 IMPACT Education A Growth in addressable student count Learners from non-metros demand high quality faculty and content, which is driving higher enrolment on edtech apps Parameter Description Current market scenario Key statistics • ~60% of competitive exam aspirants • Online user base is expected to grow come from non-metros from 90M in FY20 to 133M by FY25 • ~80% enroll in online apps to access • Live class format preferred (T3 and ~40% non-metro 216 million ~60% Demand from parents prefer children children in India expert faculty classes below) or online learning with live non-metro cities e-learning for (18% of India’s (from 5-16 years) doubt clearing their kids population) belong to non-metro • Increase in expenditure on early • Online education market in India to childcare, especially in Tier 2 and 3 grow by 50% and reach $5B by the cities FY25 ~75% enrolments ~$ 9.5 bn 17% Aspirational in 2021 from (ECCE edtech (YoY growth in • Demand for sub-segments - • Players like Shumee and Playshifu parents / non-metro, who total available pre-school educational kits and toys driven by the provide eco-friendly toys and have a market Enrolments, learners importance of activity-based learning tech-integrated activity boxes smartphone potential) 2011-20) Edtech is still in flux and leaders will Our focus is on localization of From 95% dropout rate on MOOCs Omidyar is supporting ACT Fund, emerge in each area, but content content in as many regional to 95% completion rate, we have working with tech startups and non- may no longer be a differentiator. languages possible, making our achieved this through live online profits to increase access to quality Rather, the focus should be on platform accessible to public- and format. With innovation in edtech solutions in Tier 2 locations developing tools with effective government-school students, consumption format – live / and low to middle income features. Currently apart from English, we are semi-live, we expect sustainability households. available in six regional languages. in student engagement. - Madhu Iyer, - Sandeep Bapna, - Sriram Subramanian, - Sarvesh Kanodia, Rocketship.vc Khan Academy Clever Harvey Omidyar Network Source(s): Press reports, ASER 2021, Secondary research, 1Lattice IP, 1Lattice analysis © 1 Lattice | 07 IMPACT Education A Growth in addressable student count The rising student count in higher education is expected to drive demand for edtech solutions in upskilling and job-ready courses # students expected to grow at # colleges expected to increase Uptrend in # of students, colleges and CAGR ~1% to reach by CAGR ~2% to reach universities is expected to create demand for 47M by FY25 46K by FY25 edtech solutions Description Growth drivers # students pursuing higher # colleges in India education in India K, FY17-25P M, FY17-25P • Rising primary education enrolments, with NER currently at 92.7% 46 47 CAGR 44 • Increase in colleges and students to drive 2% CAGR enrolment for online upskilling and job-ready 40 Increase in # CAGR courses 2% students & 46 1% • Increase in nuclear families and working 36 CAGR colleges women – need for edtech solutions 5% • ~2.5M IIT and NEET aspirants from smaller cities due to lower cost and quality content • 624M active internet users in India as of Feb 21 • Approximately 60% of lower to middle-income students possess at least one smartphone Higher • BYJU’s witnessed a 150% surge in new accessibility enrolments by providing free app access amid the lockdown FY17 FY22 FY25P FY17 FY22 FY25P Source(s): AISHE 2019-20, MHRD, Secondary research, 1Lattice analysis © 1 Lattice | 08 IMPACT B Slow-down of funding activities Education Shift in focus towards profitability and sustainability has led to restructuring of the workforce Shift in focus towards profitability and sustainability has Drop in the growth/ late-stage deals has impacted the led to restructuring of the workforce within organizations overall funding in CY22 Layoffs by edtech start-ups (US$ B, 2020-2022) in 2022 2,500 No. of Avg. deal deals size 1,500 1,100 2020 2.2 73 US$ 30M 1,000 350 Acquired by Vedantu in 163 US$ 36M 2021 5.8 Feb’22 after the layoffs 200 Acquired by Edtech start-ups closed in 2022 2022 2.6 98 US$ 27M Source(s): Industry reports, Press reports, Secondary research, 1Lattice analysis © 1 Lattice | 09 IMPACT Slow-down of funding activities Education B Investor focus shifted to new / smaller start-ups with a special focus on overseas education consulting start-ups Overseas education consulting start-ups received US$ Investors have shifted focus from large players to new 153 M in 2022 start-ups like PhysicsWallah, Scaler, etc. (US$ B, 2020-2022) (US$ M) 10 companies by investments received in 2022 153 2022 2021 2020 US$ 1,050M US$ 2,914M US$ 1,346M 337% 35 US$ 350M US$ 650M US$ 113M US$ 435M US$ 477M US$ 6.68M 2021 2022 US$ 124M US$ 30M US$ 28M Recently funded start-ups US$ 100M - - US$ 75M US$ 72M US$ 5.5M US$ 73.7M US$ 65.7M US$ 19.3M US$ 57M - US$ 43.1M - - US$ 55M US$ 25M US$ 5M US$ 0.6M Previous funding First funding Increased w.r.t Decreased w.r.t Remained round previous year previous year same round: 2019 Source(s): Tracxn, Secondary research, 1Lattice analysis © 1 Lattice | 10 IMPACT C Education Rise of Edu-finance Top education focused NBFC start-ups disbursed higher loan amount in FY22 compared to previous year Key start-ups in education finance space New age education loan providers like Avanse registered ~3x increase in loan disbursals Founded 2013 2016 2016 2017 2017 Gurugram Headquarters Mumbai Mumbai Mumbai Mumbai Amount of loans* disbursed by education Offers higher Provides Provides Provides Provides focused finance start-ups education loans, education loans education loans education loans, higher-ed loans also provides to students as across levels, serves as a fee also acts as an (US$ M, FY21-FY22) Business model 100% finance well as institutes from K12 to PG collection education loans for abroad platform for marketplace studies institutes 342.7 #Institute 3K+ 700+ 600+ 550+ 1K+ partners US$ 62.01M US$ 11.29M US$ 3.58M US$ 0.64M US$ 0.1M Revenue (FY22) (FY22) (FY22) (FY21) (FY21) Loan disbursement picked Total funding US$ 175M US$ 50.8M US$ 37.4M US$ 39.1M US$ 28.5 M up post the dip in 2021 124.4 (COVID impact) 114 Last valuation US$ 550M US$ 71.6M US$ 100M US$ 96.9M US$ 6.75M 42.7 27.4 12.4 Other notable start-ups FY20 FY21 FY22 Soonicorn Minicorn © 1 Lattice | 11 IMPACT C Education Rise of Edu-finance Multiple start-ups are providing option of “pay after placement”, thereby providing more opportunities for students to pursue higher education Growth drivers for education loans and “pay after placement” model “Pay after placement” model Start-ups using “pay after Student takes • India has ~40M students pursuing higher education placement” model admission by in 2021 paying a • Rising awareness & aspirations to pursue quality Aspirations to nominal higher education pursue higher ed registration or no upfront fee • Average price of an MBA degree increased from US$ 13-16K in 2017 to ~US$ 26K in 2022 (similar Completes surge in K-12) Rising cost of the course education • Increased need for up-skilling courses due to Guaranteed increased competition in the job market placement in • Higher options to upgrade online by pursuing Need for corporate multiple courses upskilling partners Student pays • Quick loan disbursal with digital & paperless process a zero-cost • Evaluation based on future income potential instead EMI after they of present credit worthiness / score Easy access to start earning loan Sharpener © 1 Lattice | 12 IMPACT D Rise of omni-channel approach Education Emergence of hybrid business models to leverage the advantages of both offline and online learning (1/2) 1. Online VAS by offline players 2. Offline touch-points by online players Traditional offline Online value-added Online Offline value-added services services education Education Offline Institutions Online education Services like course Services like in-person counselling, provider planning, doubt-solving, helping in test preparation, and and student profiling matching the right faculty • Offline institutions provide online VAS in response to emerging • Omnichannel edtech with offline touchpoints aims to integrate offline classroom experiences into the learner’s journey round-the-clock learning needs • Online VAS at schools and universities are provided independently or • BYJU’s acquired Aakash Educational services for $1B in 2021 and is through edtech partnerships now independently expanding test prep centers Key players: Key players: Source(s): Secondary research, News Articles, 1Lattice analysis © 1 Lattice | 13 IMPACT D Rise of omni-channel approach Education Emergence of hybrid business models to leverage the advantages of both offline and online learning (2/2) 3. Blended Learning 4. Market expansion by offline players Offline Instructor Online Traditional offline User Instructor Online feedback teaching education to teachers + Online User Virtual classroom User Instructor Online platform • Customized offline pedagogy using analytics-based feedback • Market expansion by offline players - to bridge learning gaps and provide one stop hybrid learning solutions for learners coupled with online content (notes, tests etc.) • Tech-powered schools and universities leveraging edtech solutions like • Allen Careers launched Allen Digital providing online learning for virtual classrooms, smart boards, and e-library etc. NEET UG and JEE Mains and Advance aspirants Key players: Key players: Source(s): Secondary research, News Articles, 1Lattice analysis © 1 Lattice | 14 IMPACT D Rise of omni-channel approach Education Shift towards omnichannel model as a higher number of K12 and test prep edtech players expand via offline centers Parameters Rationale Players (illustrative) • With an aim to start one center every 2 weeks, Unacademy has already started centers in 8 cities, primarily in northern India • BYJU’s is live in 23 cities across 80 centers and with a planned investment of $200 million in offline tuition centers, BYJU’s aims to scale up to 500 centers across 200 cities by 2022 and onboard 1M students Offline centers for • Vedantu offers hi-tech interactive offline classrooms with immersive 3D content and live test prep doubt solving • Infinity Learn, the online arm of Sri Chaitanya Group aims to open 100 tuitions centers PAN India • Thinker Learning (STEMRobo) collaborated with 1.5k schools to provide online coding classes • PeakMind (2020) imparts behavioral coaching and mindfulness through an offline center in Hybrid learning of Bengaluru and to online user base PAN India new age skills Students and parents have understood the comfort Most students can’t learn effectively online. During There are numerous advantages of a hybrid model. that online mode offers, hence a hybrid model is the pandemic it was a forced choice, but now, You can cater to a larger audience and often give how edification will be accessed going forward most want the lecture component to be offline learners an option to pick what suits them best - Alakh Pandey, Founder PhyicsWallah - Vivek Varshney, Founder SpeEdLabs - Nikhil Barshikar, Founder Imarticus Learning Source(s): Secondary research, News Articles, Company website, 1Lattice analysis © 1 Lattice | 15 IMPACT D Rise of omni-channel approach Education Offline institutes exploring online avenues to increase student / parental engagement and increase convenience of learning Parameters Rationale Players (illustrative list) • Big early learning offline players continue to keep an online arm post pandemic for small videos, stories, activities, performance reports, etc. • Klay onboarded 2k students since the launch of its hybrid programs, especially from T2/3 Higher engagement cities; Euro Kids and Klay enhancing parental engagement via hybrid models via apps • Upgrad offering full-fledged online blended degree programs in partnership with Jamia Humdard University and OP Jindal Global • Imarticus Learning is expanding offline centers in Tier 1/2 cities Blended learning with offline college • UGC mandated up to 40% of universities courses to be availed online via the SWAYAM portal with a facility of credit transfer • With 7,115 courses, SWAYAM currently caters to ~27M learners and disbursed 1M Regulation for hybrid certificates • ~338 universities across 29 states expressed interest in adopting a hybrid model & credit transfer of SWAYAM courses • Institutions like Amity, IIT Madras, and BML Munjal University have adopted it vs pushbacks Adoption from Delhi University and a few others We have invested in hybrid learning for a long time now. SWAYAM platform is an opportunity for students to Our curriculum bridges the gap between theory and We offered virtual schooling in 10 days of school closure enroll in multiple courses and avail multiple certificates practice by integrating learning and living and during lockdown. We have also adopted LMS. and earn academic credits. synchronizing classroom with workplace. - Prajodh Ranjhan, Founder Lighthouse Learning - Rajnish Jain, Secretary UGC - Sunil Munjal, Founder BML Munjal University Source(s): Secondary research, News Articles, Company website, 1Lattice analysis © 1 Lattice | 16 IMPACT D Rise of omni-channel approach Education Demand for edtech solutions fulfilled by various players providing online infrastructure for smooth transition Highly demanded edtech solutions by learners 1 2 3 4 Virtual Lab E – Library & Resources Student self learning facility Online synchronous class facilities 5 6 7 8 Classroom 3 - D classrooms Automatic attendance Online project assessments registering & monitoring submission & evaluation Online infrastructure for traditional offline players Parameters Rationale Players (illustrative) • Players like Classplus, Teachmint and Cuemath taking traditional offline tutelage online • Set up of online teacher student ecosystem – attendance, performance, classes etc. Aid for tutors to setup online • Online institutional infrastructure – admissions and fees management system etc. • Skillveri delivering vocational training using XR simulator tech through training centers & institutes Edtech IT • Players like Blackboard hosting training modules for teachers to acquaint them with online solutions ecosystem Source(s): Secondary research, News Articles, Company website, 1Lattice analysis © 1 Lattice | 17 IMPACT E Government policies Education NEP will create opportunities for out of school platforms as it becomes fully operational by 2040 Key areas Impact of New Education Policy 2020 (NEP) on edtech models • Increase in emphasis on coding, analytics and STEM courses will increase focus towards coding and subject learning platforms significant growth Coding & opportunity STEM courses • Currently ~103M learners are from G6-10 alone, who would need coding, analytics and STEM products after NEP • Focus on game-based and creative learning during foundational and preparatory stage rise in demand of platforms focusing on educational Educational games and kits games & kits • Emphasis on 3 language model creates opportunity for language learning model to tap learners in foundational and preparatory stage Language learning • Currently, there are 129M+ learners in G5 and below who would need language learning support • Recorded content needs to be updated according to new curriculum require capital investment Recorded content • There is 15,000+ hours of recorded content on Byju’s platforms alone, which may have to be modified • Platforms focused on doubt solving through AI and human involvement must update their AI models and train the instructors Doubtnut solves ~18M+ Doubt doubts per month with 90% accuracy and has 5M+ video solutions, which will need to be modified solving • Assessments and mock tests will be more focused towards aptitude tests and Olympiads current assessment engine and question banks will require revamping Assessments • Vedantu conducts more than 1,200+ mock tests / assessments on their platform for G6-12 that will need to be edited according to NEP affects product market fit • Instructors and teaching assistants will require training will negatively impact unit economics Live lectures • 20,000+ educators on various edtech (including instructors and assistants), who need to be trained to get acquainted with NEP Impact on edtech models Source(s): Secondary research, News Articles, Company website, 1Lattice analysis Positive Neutral Challenges © 1 Lattice | 18 IMPACT E Government policies Education Government policies focus on making youth career ready in an affordable manner Description Policies Started Impact • Indian MOOC platform offering 2K+ free courses for classes from 9 to post-graduation SWAYAM - Study High reach - 2.7cr Webs of Active students registered • Faculty of IITs, IIMs, IISRs to teach students for free FY17 Learning for Young through SWAYAM • Developed by MHRD, AICTE with the help of Microsoft Aspiring Minds portal • Radio podcasts for visually and hearing impaired K-12 students Recognized by PM eVIDYA FY20 • 750 virtual labs and 75 skill labs in science and maths, teachers available via online mode UNESCO for the use of ICT • 1 class 1 TV program with ~200 TV channels for students having no access to the internet Tremendous response PMGDISHA - Pradhan • Aims to make 60 M people in rural areas digitally literate over cashless Mantri Gramin Digital FY17 • Scheme aims to bridge digital divide specially targeting marginalised areas transactions, increase Saksharta Abhiyan use of BHIM Broad guideline, up to • Mandatory local-language as medium of instruction ( grade 3-5) & emphasis on coding, NEP 2020 - National the states, institutions to computational skills (grade 6-8) FY20 Education Policy decide its • Single-day board exams & best of 2 attempts to test core capacities (grade 9-12) implementation • Not a platform, but a blueprint to create reference solutions, innovation space e.g., 20k+ ecosystem NDEAR - The National Sandbox FY21 Digital Education participants, 600 M Architecture • Leverage existing platforms and emerging tech innovations like AI / ML, AR / VR books, 10 Vidya kendras India’s first virtual lab • Creating innovative tools and content through Jigyasa and Virtual Laboratory CJVL - CISR Jigyasa launched in 2021, FY17 • Advanced digital technology, software outsourced from IIT B Virtual lab much more progress is to be made Collaborations / Tie-ups • STEMRobo Technologies and Deeksha STEM are working with government schemes to push forward STEM education in India • Aavishkaar, Robotix Learning Solutions, Robokart, and Whizrobo are setting up ATLs and robotic labs in schools and develop robotic kits and DIY kits Impact Source(s): Secondary research, Press releases, Industry reports, 1Lattice analysis © 1 Lattice | 19 Very Low Very high IMPACT E Government policies Education PM eVIDYA provides multi-mode access for imparting education by using technology PM eVIDYA aims to facilitate access to digital / Use of ICT in eVIDYA earned online learning UNESCO’s recognition Impact of PM eVIDYA SWAYAM Portal SWAYAM Prabha • Increase in FY22-23 budget allocation for PM eVidya ~INR 1 lakh+ Consists of video lectures, reading Group of DTH channels telecasting materials, quizzes and an online 24/7 educational programmes for discussion forum students without access to the internet • The Central Institute of Educational Technology (CIET) uses - 12 DTH TV channels, 397 radio stations Special content for Children • UNESCO’s recognized prize awarded to DIKSHA With special Needs MOE for the use of ICT QR embedded e-book for all classes PM eVidya Consists of video lectures, reading & a dedicated a TV channel for 12th materials, quizzes and an online grade students discussion forum • DIKSHA earned more than 3 crore hits per day in FY20 • 21 lakh+ students registered for SWAYAM sessions in FY22 Online coaching for Radio & Podcast content competitive exams Radio will be used specially for children living in remote areas with IITPal is a series of lectures prepared • Expansion from 12 to 200 TV channels in no access to internet (specially by IIT Professors to help students FY22-23 classes 1-5) prepare for JEE & NEET Source(s): Secondary research, Press releases, Industry reports, 1Lattice analysis © 1 Lattice | 20 IMPACT F Adoption of tech Education Edtech players are experimenting with new technologies like AI, AR, etc. to enhance the experience of learners and teachers Tech Trends Offering Players • Teachers: Automates “operational” activities that ensure more time for high-order activities Artificial like teaching and guiding students Intelligence • Learners: “intelligent tutoring systems” AI can adapt to each student’s knowledge level, goals • Teachers: Learning - Ensures course management, content designing & uploading facility management - Helps in online exam conduction, multiple exam formats – descriptive & MCQs system (LMS • Learners: “24*7” access to online content & classes, online tasks, chat provision with teachers • Learners: - Encourages self-learning without any distractions which makes visualization of complex Augmented topic, location and objects easy reality - Interact with content and practice complex concepts in real-time • Upgrad partners with EyeWay Vision to create AR-based experiences • Educational games are being simulated to engage with visuals for learning through coding Gamification • Will evolve from being a short-term tactical solution to a long-term strategic engagement tool • Provides a decentralized, secure and transparent education ecosystem • Learners & Institutions: secure various documents and records including admission, Blockchain attendance, payment records etc. technology • Players such as Brightchamps, Koubek, etc. are accepting bitcoin payments using blockchain Globsyn Business • Institutions like GBS, etc. are using blockchain to issue digital degrees to students School Source(s): Secondary research, 1Lattice analysis © 1 Lattice | 21 IMPACT F Adoption of tech Education Gamification is interactive, promotes fun, offers real-time feedback to the learners & is deeply penetrated across major plays Gamification while learning is interactive, more Segment Use cases engaging and accessible Primary & • Simulation: Application of concepts 1 Benefits of Gamification secondary • Quizzes and peer comparison supplementary • Creating a fun and interactive learning experience; E.g.,: Brainly discovered • Interactive lab experiments education that gamification resulted in 13% more completed answers & 82% of students felt inspired to continue learning • Interactive learning; leader board, badges • Using real-world applications to engage; E.g.,: Duolingo has an appealing 2 Test and playful design • Discounts and prizes based on overall preparation performance • DIY kits / STEM toys with digital content where users get access to the free content library on a mobile app. • Endorsements 3 Higher • Minimum pass percentage in a module to unlock • Offering real-time feedback the next module Education • Badges, leadership board Engagement-learning matrix of different Top players in education methods Gamification • Micro-credentials, discount for subsequent 4 Reskilling & courses on completion of current course online Gamified Online • Level advancement, badges education Education Outbound activity • Increase in difficulty per level 5 Language & • Unlocking new features after completing every Classroom activity level casual learning Learning from online platform • Forming elite group based on performance Level of engagement Source(s): Secondary research, 1Lattice analysis © 1 Lattice | 22 IMPACT F Adoption of tech Education Tech adoption has enabled changes in the learning methods of students Engagement Tech Emergence of new learning methods Micro and Nano Learning: Group Work : Connectivity & AR/ VR: ML- powered AI adaptive course • Delivers bite-sized learning modules Virtual community building Interactive teaching assistants: delivery: Custom within 15 minutes collaboration & : Tools to engage simulations Apps or chat bots lessons based on • Promotes learning with learning knowledge with one another, for Q&A and student progress objectives sharing instructors, course create tests • Used by HR or corporate training materials teams Adaptive learning: • Teaching methods and materials change to match each student’s pace • Customizes presentation, by constantly analyzing the answers selected by the Parents Student Teacher adaptive software Analytical learning: • Used by teachers to better record the Outcomes learning behaviors of students • This data helps teachers provide targeted improvements to courses Student progress Classroom interactions: Classroom exercises: monitoring: Polls, chat for questions Learning games, Progress monitoring, and commentary, badges, rewards at-risk alerts breakout rooms Source(s): Secondary research, Press releases, Industry reports, 1Lattice analysis © 1 Lattice | 23 IMPACT F Adoption of tech Education Across plays, a significant level of tech adoption is seen for classroom learning, self tutoring, test prep etc. Prior to commencing study During study After study Recruitment Classroom Tests Casual Graduation Self study Campus Prospective Upskilling Admission (Test, etc.) learning / exams Learning / employment / tutoring life • Games, • Children selecting via videos, etc. quizzes with • Players like Ekam provide online schooling gamified • 2 platforms for kids version named AI connect & • School • Offline • Offline or ATL labs search selection very rare • Explaining aggregator - procedure online abstract bridging the with physical application • Use of concepts gap between exams, tests, process gaming in • Educational through 3D school & etc. nongame kits, gamified model students • No access to contexts toys • AR-based • Platforms like student apps, • Ex: Duolingo • Offline or • Mix of offline • Colleges • AI-powered STEM Embibe digital – language very rare and online have online companion learning implement AI channels, etc. learning online mode of application robot for • Virtual apps in test prep website that application selection process children; campus • E.g.: Hatch • upGrad uses has process procedures Miko hiring Kids, Camp • Preparing AI to decide embraced process for K12 students for the question gamification student workplace bank for recruitment and jobs by students • AI based • Often online providing skill course admission training suggestions process with through VR • UpGrad to users no or rare courses and partners with • Ex: Udemy, offline VR labs AR pioneer upGrad procedures EyeWay Very Low Very high Source(s): Secondary research, Press releases, Industry reports, 1Lattice analysis © 1 Lattice | 24 Tech adoption level We are here for you Let us know how we can meet your business requirement? Connect now Vaibhav Tamrakar Praneet Singhal Executive Vice President Director Vaishnav Kumar Rai Manager – Corporate Communications 1Lattice 1Lattice E: communications@1lattice.com M: +91 782 794 4925 Gurugram Bengaluru New Delhi Mumbai www.1lattice.com Disclaimer: This material has been prepared by 1Lattice, which is the trade name of Lattice Technologies Private Limited (“1Lattice”, “we” or “our”) with the intent to showcase our capability and disseminate learnings to potential partners/clients. This material can be referred to by the readers on the internet but should be referenced to 1Lattice, if reused or adapted in any form, or medium and on any forum. The frameworks, approaches, tools, analysis and opinions are solely 1Lattice’s intellectual property and are a combination of the collection of the best data we could find publicly, and the 1Lattice team’s own experiences and observations. Any information provided herein is only for informational purposes and you are advised to perform an independent analysis of the same before making any decision based on such information. The information does not constitute any business advice or guidance and is to be construed as a general summary based upon the publicly available information and our interpretation of the same using our resources. For this material, we may have relied upon different sources of information which may be primary sources, publicly available information, and relevant information available with us. We make no representation or warranty, expressed or implied, that such information is accurate or complete, and nothing contained here can be construed as definitive predictions or forecasts. Before reading further, the Recipient expressly agrees that this might not address any and all risks and challenges facing the Recipient, its business, and the markets within which it operates, nor all possible market conditions. Any use of the information provided herein by the viewer shall be at the sole risk of the viewer and 1Lattice or its business partners, affiliates, agents, officers or employees shall not be liable for any unintended or adverse effect or outcome from the use of such information by the reader. 1Lattice does not have any duty to update or supplement any information in this document. 1Lattice shall not be responsible for any business or commercial loss sustained by any person who relies on any information provided herein. Any and all logos of companies used in the information provided herein have been published for information purposes only and 1Lattice does not hold any liability in connection therewith. 1Lattice We enable better decision making. Technology-backed business support that helps you ENABLE BETTER 500+ 30% annual engagements faster to outcomes DECISIONS Deep on-ground insights that you can act on 8 600+ practices years domain expertise 4 offices, deep experience across geographies – India, the USA, Europe, MEA, and SEA regions 130+ 98%+ team members accuracy One-ness of data and people networks to harness the collective power of data, network, and technology 100+ 2.5M towns & cities panel members Multi-faceted teams offering a stack of consulting, advisory, and research services 15+ 40:60 languages covered she/he ratio The team at appreciates your time and support THANK YOU Enabling Better Decisions. New Delhi Gurugram Mumbai Bengaluru Unit 5, Ground Floor, CP-003, 004, 112, First floor, 2734, Fourth floor, Uppal Plaza M6, District GF Tower 4B, DLF Workafella, AK Estate, HSR Layout, Sector 1, Centre, Jasola -110 025 Corporate Park, Goregaon West, 27th Main, 16th Cross, New Delhi, India Gurugram -122 002 Mumbai - 400 062 Bengaluru - 560 102 Haryana, India Maharashtra, India Karnataka, India Registered address: Unit 5, Ground Floor, Uppal Plaza M6, District Centre, Jasola, New Delhi -110025
