The adoption of online groceries has accelerated since the beginning of the pandemic and platforms are trying to woo users by promising to deliver them in 10 minutes.

BigBasket had a 37% share in e-grocery, followed by Amazon (15%), Blinkit (13%), Flipkart (11%) and Reliance’s JioMart (4%) in financial year 2021, according to data from PGA Labs, the market intelligence unit of Praxis Global Alliance.

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