Overview
In this round of India Digest from December 10 to December 16, 2021, read our big story of the week, the weekly buzz, and more.
As hundreds of millions of Indians embraced online shopping
amid the COVID-19 pandemic over the course of this year, e-commerce
companies—which were already growing robustly before the healthcare crisis—saw
their traction and sales soar.
Investors saw that too and pumped USD 9.1 billion into e-retail firms in the first 11 months of 2021, almost 300% more than the USD 2.3 billion they invested in the entire 2020, as per the data collated by research firm Venture Intelligence. This has made e-commerce the most funded sector this year.
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