As hundreds of millions of Indians embraced online shopping amid the COVID-19 pandemic over the course of this year, e-commerce companies—which were already growing robustly before the healthcare crisis—saw their traction and sales soar.

Investors saw that too and pumped USD 9.1 billion into e-retail firms in the first 11 months of 2021, almost 300% more than the USD 2.3 billion they invested in the entire 2020, as per the data collated by research firm Venture Intelligence. This has made e-commerce the most funded sector this year.

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