Overview
he year 2019 was one of the best for the premium segment in the past couple of years.While the lifestyle product categories got an unexpected boost after the pandemic.
“The demand for premium two-wheelers is increasing as disposable income per capita rises. With the growing popularity of superbike clubs and communities playing a key role, more and more global brands such as Kawasaki, Triumph, Suzuki, Honda, etc are introducing premium collections in the segment,” said Abhishek Maiti, director, competitive intelligence, PGA Labs, adding that due to easing of Covid-19 restrictions, motorcyclists can now travel all over the country, which has helped the growth.